There are certain things in life that you know simply because you feel them. No one teaches them to you, and you may have never studied them academically, yet somewhere deep inside, you just know they are true. This is how I came to understand that there is something magical in the space between the audience and the cultural experience. In Arabic we say AlFitra الفطرة which is the human innate nature.

Over time we come to realise that not all artistic experiences are created equal. Some fill the theatre, and others fill something deeper within us. And as programmers, that distinction becomes part of our responsibility.